Script & Pitch Design
We write the words. Elevator pitches, keynotes, founder stories and investor narratives — engineered, not improvised.
Service explainer · 60–90s
The programme
- Elevator pitch design — 30s, 60s and 2-minute versions
- Keynote script consultancy, written and directed
- Founder story development
- Sales narrative and deck script
- Investor pitch script and Q&A preparation
- Teleprompter-ready cuts and delivery coaching
Who it is for
Founders, executives and speakers with something high-stakes to say and no time to get it wrong.
What changes
A script you can deliver identically on your worst day, and a team that tells the same story.
Six moves. Written in this order, every time.
Most people write a pitch by starting at the beginning. That is why most pitches take twenty minutes to get interesting. We start with the spine.
Spine
The one sentence the entire thing hangs on. Written first, always.
Contrast
The gap between where they are and where they could be. This is what creates tension.
Resistance
Name the objection before they think it. Un-named objections do not disappear.
Illustration
The story or number that makes it real. Abstractions do not move people.
Proof
Why you, specifically, and not the alternative.
Turn
The ask — singular, specific, and easy to say yes to.
Script development
A script you cannot deliver is a document, not a pitch.
Five ways to buy the words
Elevator Pitch Design
30-second, 60-second and two-minute versions, built and rehearsed with you until they are automatic.
Keynote Script Consultancy
A full keynote written and directed, with delivery coaching and a teleprompter-ready cut.
Founder Story Development
Your origin story engineered into a repeatable asset for stages, sales calls and fundraising.
Sales Narrative & Deck Script
The words for the deck — a story your entire team can tell identically.
Investor Pitch Script
Fundraise narrative, objection scripting and Q&A preparation.
Before you enquire
Who should attend Script and Pitch Design?
Founders, executives and speakers with something high-stakes to say and no time to get it wrong.
How is the programme customised to our business?
A 20 to 30 minute scoping conversation, online or in your office, at no charge. We map your industry, deal size, sales cycle and the two objections that kill most of your deals before anything is designed.
Do you deliver in person or virtually?
Both. In person is strongly preferred for the first workshop, because reading a room is most of the diagnosis. Later sessions work well virtually.
What participants say
Recorded during the live sessions of Cohort 1 of the New Age Selling Masterclass, September 2026, and published with each participant's written permission. Nothing scripted, nothing paid for.
41s“A much more innovative introduction than just typical, repeating the same stuff. On that front it was certainly valuable.”
Strategy & Market Intelligence
34s“Every time you think your pitch is good, but it need not necessarily be. It's only when somebody else sees it that you realize.”
Retired, 30+ years in sales
34s“Meeting the industry veterans and learning from their experience, it's always a blessing.”
Inside Sales Lead