New-Age Selling Academy · Course 08
Objection Handling & Negotiation: Turn "No" Into "When Do We Start?"
A calm, psychology-based system to handle price objections, stalls, and tough negotiations — and close without pressure or tricks.
A calm, psychology-based system for objections and negotiation that closes deals without pressure lines or discounting.

Course art
Self-paced
₹3,499
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Train my whole team
- Duration6 hours
- Lectures33
- LevelIntermediate
- AccessLifetime
- RefundsPer course terms
What you will be able to do
- Understand the 4 real reasons behind every objection
- Apply a repeatable framework to any objection you face
- Handle the big five: too expensive, no budget, let me think, send info, using a competitor
- Defend your price and reframe to value without discounting
- Negotiate using anchoring, concessions, and tactical empathy
- Close deals with techniques that respect the buyer and create honest urgency
Curriculum
7 sections · 33 lectures
Section 1: Why Buyers Object4 lectures
- 1.1 An Objection Is Not a Rejection
- 1.2 The 4 Real Reasons Behind Every Objection
- 1.3 Surfacing the Hidden Objection
- 1.4 Section Recap
Section 2: The Objection-Handling Framework5 lectures
- 2.1 Acknowledge, Explore, Respond, Confirm
- 2.2 Feel, Felt, Found — Modernized
- 2.3 Pre-Empting Objections
- 2.4 When to Hold Your Ground
- 2.5 Section Recap
Section 3: The Big Five Objections6 lectures
- 3.1 It's Too Expensive
- 3.2 We Don't Have Budget
- 3.3 Let Me Think About It
- 3.4 Just Send Me Some Information
- 3.5 We Already Use a Competitor
- 3.6 Section Recap
Section 4: Price & Value Objections5 lectures
- 4.1 Defending Your Price Without Discounting
- 4.2 Reframing From Cost to Value
- 4.3 Reducing the Pain of Paying
- 4.4 When a Discount Is a Mistake (and When It's OK)
- 4.5 Section Recap
Section 5: Negotiation Psychology5 lectures
- 5.1 Anchoring in Negotiation
- 5.2 Concessions and the Flinch
- 5.3 Trade, Don't Cave
- 5.4 BATNA and Tactical Empathy
- 5.5 Section Recap
Section 6: Advanced Negotiation4 lectures
- 6.1 Multi-Party Negotiation
- 6.2 Handling Procurement's Games
- 6.3 Protecting Margin and the Walk-Away
- 6.4 Section Recap
Section 7: Closing the Deal4 lectures
- 7.1 Closing Techniques That Respect the Buyer
- 7.2 The Mutual Action Plan and Honest Urgency
- 7.3 Practice + Your Objection & Negotiation Cheat Sheet
- 7.4 Course Close
Who this is for
- Sales reps and account executives
- Founders and freelancers who negotiate
- Consultants and agency owners
- Anyone who loses deals at the objection stage
Every lecture is scripted, teleprompted and recorded in a
controlled studio setup — the pacing never drifts and nothing is padded.
Cheaper in a track
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Where this leads
MIRROR 01
New-Age Selling Foundations
A human, psychology-backed way to sell your product, service, or yourself without ever feeling pushy or fake.
MIRROR 02
The Psychology of the Close
The real neuroscience behind every yes: how buyers decide, what price signals, and how to persuade ethically.
MIRROR 03
Confident Selling
Stop freezing at the ask: train the confidence to say your price steadily and hold your ground.