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New-Age Selling Academy · Course 08

Objection Handling & Negotiation: Turn "No" Into "When Do We Start?"

A calm, psychology-based system to handle price objections, stalls, and tough negotiations — and close without pressure or tricks.

6 hours 7 sections33 lectures Intermediate

A calm, psychology-based system for objections and negotiation that closes deals without pressure lines or discounting.

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Course art
Self-paced
₹3,499
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  • Duration6 hours
  • Lectures33
  • LevelIntermediate
  • AccessLifetime
  • RefundsPer course terms

What you will be able to do
  • Understand the 4 real reasons behind every objection
  • Apply a repeatable framework to any objection you face
  • Handle the big five: too expensive, no budget, let me think, send info, using a competitor
  • Defend your price and reframe to value without discounting
  • Negotiate using anchoring, concessions, and tactical empathy
  • Close deals with techniques that respect the buyer and create honest urgency

Curriculum

7 sections · 33 lectures

Section 1: Why Buyers Object4 lectures
  1. 1.1 An Objection Is Not a Rejection
  2. 1.2 The 4 Real Reasons Behind Every Objection
  3. 1.3 Surfacing the Hidden Objection
  4. 1.4 Section Recap
Section 2: The Objection-Handling Framework5 lectures
  1. 2.1 Acknowledge, Explore, Respond, Confirm
  2. 2.2 Feel, Felt, Found — Modernized
  3. 2.3 Pre-Empting Objections
  4. 2.4 When to Hold Your Ground
  5. 2.5 Section Recap
Section 3: The Big Five Objections6 lectures
  1. 3.1 It's Too Expensive
  2. 3.2 We Don't Have Budget
  3. 3.3 Let Me Think About It
  4. 3.4 Just Send Me Some Information
  5. 3.5 We Already Use a Competitor
  6. 3.6 Section Recap
Section 4: Price & Value Objections5 lectures
  1. 4.1 Defending Your Price Without Discounting
  2. 4.2 Reframing From Cost to Value
  3. 4.3 Reducing the Pain of Paying
  4. 4.4 When a Discount Is a Mistake (and When It's OK)
  5. 4.5 Section Recap
Section 5: Negotiation Psychology5 lectures
  1. 5.1 Anchoring in Negotiation
  2. 5.2 Concessions and the Flinch
  3. 5.3 Trade, Don't Cave
  4. 5.4 BATNA and Tactical Empathy
  5. 5.5 Section Recap
Section 6: Advanced Negotiation4 lectures
  1. 6.1 Multi-Party Negotiation
  2. 6.2 Handling Procurement's Games
  3. 6.3 Protecting Margin and the Walk-Away
  4. 6.4 Section Recap
Section 7: Closing the Deal4 lectures
  1. 7.1 Closing Techniques That Respect the Buyer
  2. 7.2 The Mutual Action Plan and Honest Urgency
  3. 7.3 Practice + Your Objection & Negotiation Cheat Sheet
  4. 7.4 Course Close

Who this is for

  • Sales reps and account executives
  • Founders and freelancers who negotiate
  • Consultants and agency owners
  • Anyone who loses deals at the objection stage
Every lecture is scripted, teleprompted and recorded in a controlled studio setup — the pacing never drifts and nothing is padded.
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