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New-Age Selling Academy · Course 14

Selling Through Case Studies: Sales Lessons from Iconic Businesses

Dissect how Zomato, Apple, Amazon, Zerodha, boAt and more won customers — and map every lesson to a system you can copy.

5 hours 7 sections30 lectures All levels

Dissect how ten iconic companies actually won customers, then convert each lesson into moves you can run this week.

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Course art
Self-paced
₹3,499
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  • Duration5 hours
  • Lectures30
  • LevelAll levels
  • AccessLifetime
  • RefundsPer course terms
What you will be able to do
  • Read any business for its repeatable sales and growth lessons using a 6-question extraction framework
  • Create and own demand instead of waiting for it
  • Turn customers into an unpaid sales force through engineered trust
  • Sell identity, not features — and command a premium
  • Architect offers, pricing tiers, and viral loops that sell themselves
  • Run a B2B land-and-expand motion that turns one deal into a lifetime
  • Map every lesson to the MIRROR Selling System
  • Build a personal Case Bank so the whole world becomes your business school
Curriculum

7 sections · 30 lectures

Section 1: The Case Method for Selling5 lectures
  1. 1.1 Welcome: Learn to Sell by Studying Who Sold Best
  2. 1.2 Why Case Studies Beat Tips
  3. 1.3 How to Read a Business for Its Sales Lessons
  4. 1.4 The MIRROR Lens, Quickly
  5. 1.5 Section 1 Recap
Section 2: Demand & Distribution4 lectures
  1. 2.1 Zomato: Creating Demand & Land-and-Expand
  2. 2.2 Paytm: Distribution as a Sales Weapon
  3. 2.3 Lesson Lab: Build Your Demand & Distribution Play
  4. 2.4 Section 2 Recap
Section 3: Trust & Word of Mouth4 lectures
  1. 3.1 Zerodha: Trust-Led, Zero-Marketing Growth
  2. 3.2 Amazon: Customer Obsession as a Moat
  3. 3.3 Lesson Lab: Your Trust & Referral System
  4. 3.4 Section 3 Recap
Section 4: Identity & Brand Selling5 lectures
  1. 4.1 boAt: Selling Identity to a Generation
  2. 4.2 Apple: The Ultimate Identity Sale
  3. 4.3 CRED: Premium & Aspirational Positioning
  4. 4.4 Lesson Lab: Map Your Buyer's Identity
  5. 4.5 Section 4 Recap
Section 5: Offer, Pricing & Virality5 lectures
  1. 5.1 Nykaa: Content-to-Commerce & Community
  2. 5.2 Dream11: Incentives & Viral Loops
  3. 5.3 The Pricing Case: Freemium & the Art of the Offer
  4. 5.4 Lesson Lab: Design Your Offer & Referral Loop
  5. 5.5 Section 5 Recap
Section 6: B2B / Enterprise Cases4 lectures
  1. 6.1 The SaaS Case: Salesforce & Freshworks — The Whole MIRROR
  2. 6.2 Land & Expand: The Enterprise Endgame
  3. 6.3 Lesson Lab: Your Enterprise Motion
  4. 6.4 Section 6 Recap
Section 7: Synthesis: The Repeatable Playbook3 lectures
  1. 7.1 The Patterns the Winners Share
  2. 7.2 Build Your Own Case Bank
  3. 7.3 Your Action Plan + Course Close

Who this is for

  • Salespeople, founders, and freelancers who want proven, real-world sales moves
  • Marketers and product people who want to understand how great companies win customers
  • Anyone who learns best from real stories and case studies
  • Students of the MIRROR Selling System who want it demonstrated by the best
Every lecture is scripted, teleprompted and recorded in a controlled studio setup — the pacing never drifts and nothing is padded.
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Where this leads

MIRROR 01

New-Age Selling Foundations

A human, psychology-backed way to sell your product, service, or yourself without ever feeling pushy or fake.
MIRROR 02

The Psychology of the Close

The real neuroscience behind every yes: how buyers decide, what price signals, and how to persuade ethically.
MIRROR 03

Confident Selling

Stop freezing at the ask: train the confidence to say your price steadily and hold your ground.